On March 12, the NAAIR Press Club Investcamp was held in Moscow — an educational event for specialists in regional investment development. The Investment Attraction Agency of the Voronezh Region took an active part in the event.
The speakers included prominent figures at the federal level:
- Denis Typyshev, Deputy Minister of Economic Development of the Russian Federation;
- Rafael Khusyainshin, Executive Director and Deputy Chairman of the Board of NAAIR.
"Such meetings help us identify new trends in promotion and adopt best practices. We strive to promptly implement modern tools — including AI and process automation. This allows us to focus more on what truly matters: building trust in the region. After all, the future of promotion lies not in the volume of news, but in the quality of meaning — in what we communicate and what message we convey," noted Elena Lapina, Head of the Investment Attraction and Development Agency of the Voronezh Region.
Elena Lapina addressed colleagues from other regions, sharing her perspective on the work of a press service and the crucial role of teamwork within the Agency.
During the practical part of the event, participants explored modern promotion tools, including content creation using AI technologies. Yulia Andreeva, Deputy Head of the Public Relations Department of the Agency, secured 2nd place in the competition for the most creative news presentation and received an award from the Ministry of Economic Development of the Russian Federation.
We extend our gratitude to NAAIR for the invitation to the Investcamp — platforms like these provide a powerful boost to the development of the region's investment potential.